{"product_id":"the-old-chisholm-trail-wayne-ludwig-9781623496715","title":"The Old Chisholm Trail: From Cow Path to Tourist Stop","description":"\u003ci\u003eThe Old Chisholm Trail \u003c\/i\u003echarts the evolution of the major Texas cattle trails, explores the rise of the Chisholm Trail in legend and lore, and analyzes the role of cattle trail tourism long after the end of the trail driving era itself. The result of years of original and innovative research--often using documents and sources unavailable to previous generations of historians--Wayne Ludwig's groundbreaking study offers a new and nuanced look at an important but short-lived era in the history of the American West. \u003cp\u003e\u003c\/p\u003e Controversy over the name and route of the Chisholm Trail has persisted since before the dust had even settled on the old cattle trails. But the popularity of late nineteenth-century Wild West shows, dime novels, and twentieth-century radio, movie, and television western drama propelled the already bygone era of the cattle trail into myth--and a lucrative one at that. \u003cp\u003e\u003c\/p\u003e Ludwig correlates the rise of automobile tourism with an explosion of interest in the Chisholm Trail. Community leaders were keenly aware of the potential economic impact if tourists were induced to visit their town rather than another, and the Chisholm Trail was often just the hook needed. Numerous \"historical\" markers were erected on little more than hearsay or boosterish memory, and as a result, the true history of the Chisholm Trail has been overshadowed. \u003ci\u003eThe Old Chisholm Trail\u003c\/i\u003e is the first comprehensive examination of the Chisholm Trail since Wayne Gard's 1954 classic study, \u003ci\u003eThe Chisholm Trail, \u003c\/i\u003e and makes an important--and modern--contribution to the history of the American West. \u003cp\u003e\u003c\/p\u003e Winner, 2018 Elmer Kelton Book of the Year, sponsored by the Academy of Western Artists​\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Wayne Ludwig\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1623496713\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781623496715\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Texas A\u0026amp;M University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/04\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 368\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 5.70w x 1.10d","brand":"Wayne Ludwig","offers":[{"title":"Hardcover","offer_id":46602749149439,"sku":"9781623496715","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_5653ae03-5936-4829-a53b-f881df480416.jpg?v=1739695167","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-old-chisholm-trail-wayne-ludwig-9781623496715","provider":"WR Book House","version":"1.0","type":"link"}