{"product_id":"the-old-rules-of-marketing-timothy-r-pearson-9780071762557","title":"The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business","description":"\u003cp\u003e\u003cb\u003e6 strategic principles for reinventing your products, your services--and your company's future\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe digital age has completely transformed business--and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced--which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Old Rules of Marketing Are Dead\u003c\/i\u003e offers the new rules for reinventing your brand, including: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eDefining the product's essence \u003c\/li\u003e\n\u003cli\u003eCreating metrics to ensure accountability \u003c\/li\u003e\n\u003cli\u003eDeveloping a core message \u003c\/li\u003e\n\u003cli\u003eDisseminating the brand\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMarketing needs to lead, not follow. \u003ci\u003eThe Old Rules of Marketing are Dead\u003c\/i\u003e shows how to reinvent marketing and position it as a strategic business partner for any organization.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003c\/p\u003e\u003cb\u003eRule 1: \u003c\/b\u003e The Core is Everything; \u003cb\u003eRule 2: \u003c\/b\u003e You Have Nothing Without the Foundation; \u003cb\u003eRule 3: \u003c\/b\u003e There are Many Choices But Only One Customer; \u003cb\u003eRule 4: \u003c\/b\u003e Do the Right Things for the Right Reasons; \u003cb\u003eRule 5: \u003c\/b\u003e Infrastructure is More Than Just Pipes; \u003cb\u003eRule 6: \u003c\/b\u003e Lead and Others Will Follow\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Timothy R. Pearson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071762558\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071762557\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.11lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.33h x 6.33w x 0.96d","brand":"Timothy R. Pearson","offers":[{"title":"Hardcover","offer_id":46571021566207,"sku":"9780071762557","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_fdbaf91e-d88f-454d-bfaa-9e8edd130568.jpg?v=1738807024","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-old-rules-of-marketing-timothy-r-pearson-9780071762557","provider":"WR Book House","version":"1.0","type":"link"}