{"product_id":"the-olympic-games-effect-john-a-davis-9781118171684","title":"The Olympic Games Effect: How Sports Marketing Builds Strong Brands","description":"\u003cb\u003eMarketing at the Olympics, the attraction and the rewards\u003c\/b\u003e \u003cp\u003e Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of \u003ci\u003eThe Olympic Games Effect\u003c\/i\u003e offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular.\u003c\/p\u003e \u003cp\u003e The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLoaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much\u003c\/li\u003e \u003cli\u003ePacked with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to\u003c\/li\u003e \u003cli\u003eIncludes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e This timely new edition of \u003ci\u003eThe Olympic Games Effect\u003c\/i\u003e shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John A. Davis\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1118171683\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781118171684\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/20\/2012\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 6.00w x 1.40d","brand":"John A. Davis","offers":[{"title":"Paperback","offer_id":44072909209855,"sku":"9781118171684","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a4fb2b8d-a6ea-4a14-966a-a57ccece757f.jpg?v=1685444658","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-olympic-games-effect-john-a-davis-9781118171684","provider":"WR Book House","version":"1.0","type":"link"}