{"product_id":"the-one-minute-negotiator-don-hutson-9781605095868","title":"The One Minute Negotiator: Simple Steps to Reach Better Agreements","description":"Negotiation impacts every aspect of our lives, from the deals we strike on the job, to our relationships with family members and neighbors, to the transactions we make as customers. Yet most people do anything they can to avoid negotiating--it makes them uncomfortable, nervous, even frightened. This plague of \u003ci\u003enegotiaphobia\u003c\/i\u003e is what Don Hutson and George Lucas are here to remedy.\u003cbr\u003e Hutson and Lucas tell the tale of Jay Baxter, who sells more than anyone else in his company but finds himself in trouble because his profit margins are so slim--he's giving too much away to close the deal. Enter the One Minute Negotiator, who teaches him a three-step negotiating process that not only helps him make more profit per sale but can be applied anywhere, on the job or off.\u003cbr\u003e The key to the process is flexibility. Most books on negotiation preach one of two gospels: thou shalt collaborate or thou shalt compete. But no two negotiations are alike--one strategy cannot fit all. \u003ci\u003eThe One Minute Negotiator \u003c\/i\u003eteaches you four viable strategies and shows how to choose the one best suited to the situation, your own inclinations, and the strategy being used by the other side. \u003cbr\u003e Besides the obvious benefits, conquering negotiaphobia will reduce your stress level. You'll never walk away thinking about what you should have asked for or might have gotten. Instead, with the tools Hutson and Lucas provide, you can confidently and consistently guide any negotiation to the best possible conclusion.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Don Hutson, George Lucas\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1605095869\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781605095868\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Berrett-Koehler Publishers\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/30\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 160\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.74lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 5.84w x 0.77d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eReference and Research Bk News\u003c\/i\u003e 11\/01\/2010 pg. 111","brand":"Don Hutson","offers":[{"title":"Hardcover","offer_id":43938673328383,"sku":"9781605095868","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_871978c7-13ea-4c2d-8ac2-15ac2c461030.jpg?v=1681437075","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-one-minute-negotiator-don-hutson-9781605095868","provider":"WR Book House","version":"1.0","type":"link"}