{"product_id":"the-opinion-makers-david-w-moore-9780807042335","title":"The Opinion Makers: An Insider Exposes the Truth Behind the Polls","description":"With a new afterword by the author \u003cp\u003e\u003c\/p\u003eDrawing on over a decade's experience at the Gallup Poll and a distinguished academic career in survey research, David W. Moore--praised as a \"scholarly crusader\" by the \u003ci\u003eNew York Times\u003c\/i\u003e--reveals that pollsters don't report public opinion, they manufacture it. In this highly critical book, he describes the questionable tactics pollsters use to create poll-driven news stories-including force-feeding respondents, slanting the wording of questions, and ignoring public ignorance on even the most arcane issues. More than proof that the numbers do lie, \u003ci\u003eThe Opinion Makers\u003c\/i\u003e clearly and convincingly spells out how urgent it is that we make polls deliver on their promise to monitor, not manipulate, the pulse of democracy.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David W. Moore\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0807042331\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780807042335\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Beacon Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.67lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.48h x 5.58w x 0.55d","brand":"David W. Moore","offers":[{"title":"Paperback","offer_id":47425072333055,"sku":"9780807042335","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3494bb94-a1f0-47a7-a8ad-771f58eceb20.jpg?v=1761536818","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-opinion-makers-david-w-moore-9780807042335","provider":"WR Book House","version":"1.0","type":"link"}