{"product_id":"the-opportunity-lenses-guerric-de-ternay-9798201348540","title":"The Opportunity Lenses: How to Spot Your Next Big Business Opportunities","description":"\u003cp\u003e\u003cstrong\u003eLAUNCH IN THE RIGHT MARKET AT THE RIGHT TIME\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eChoosing the right market opportunity for your business is the most important decision you'll make as an entrepreneur.\u003c\/p\u003e\u003cp\u003eWhen you pick a market that's growing, your business gets to grow with it. This is like having the wind at your back, making it easier for your company to move forward.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eEntering a growing market early can give you a competitive advantage. Being one of the first to offer a product or service in a new or rapidly expanding market can establish your business as a market leader before the space becomes too crowded.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eWritten by a practitioner, \u003cem\u003eThe Opportunity Lenses\u003c\/em\u003e teaches you how to spot the right opportunities for launching a growing business before others. This guide is your roadmap to understanding market trends, emerging consumer behaviour, and the indicators that an opportunity is worth going after.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWHAT'S INSIDE THE BOOK\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Opportunity Lenses\u003c\/em\u003e, you will learn: \u003c\/p\u003e\u003cp\u003e✓ How to identify emerging trends before they become mainstream\u003cbr\u003e✓ The five forces of change and how they influence businesses\u003cbr\u003e✓ How to recognise a lasting trend from a short-lived fad\u003cbr\u003e✓ Where new opportunities come from\u003cbr\u003e✓ How to assess if an opportunity will drive sustainable growth\u003cbr\u003e✓ 19 opportunity triggers that are springboard questions to help you explore new opportunities\u003cbr\u003e✓ How to define your business thesis, i.e., your view of what the world will look like in the future\u003cbr\u003e✓ The 8 metrics to choose the best opportunities to go after \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book is crafted for entrepreneurs, designers, and product managers seeking to find the best opportunities to grow their business.\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGROW YOUR BUSINESS\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe key to a thriving business lies not just in having a good idea, but in launching it in the right market at the right time. Discover how the dynamics of growing markets can serve as a catalyst for your business success.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eGet \u003cem\u003eThe Opportunity Lenses \u003c\/em\u003enow and unlock the secret to spot your next big business opportunities.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Guerric de Ternay\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798201348540\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Guerric de Ternay\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/20\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.51d","brand":"Guerric de Ternay","offers":[{"title":"Paperback","offer_id":44616612741375,"sku":"9798201348540","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1800b2a3-3c1f-40a9-896c-c9b0fc1eaeee.jpg?v=1703021314","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-opportunity-lenses-guerric-de-ternay-9798201348540","provider":"WR Book House","version":"1.0","type":"link"}