{"product_id":"the-organic-profit-andrew-n-case-9780295745015","title":"The Organic Profit: Rodale and the Making of Marketplace Environmentalism","description":"\u003cp\u003eWhere did the curious idea of buying one's way to sustainability come from? In no small part, the answer lies in the story of entrepreneurial health reformer J. I. Rodale, his son Robert Rodale, and their company, the Rodale Press. These early advocates of organic gardening cultivated a niche for natural health products in the 1950s, organized the emerging marketplace for organic foods in the 1960s, and in the process published an endless supply of advice books on diet and health.\u003cbr\u003e\u003cbr\u003eRodale's marketplace environmentalism brought environmentally minded consumers together and taught Americans how to grow food, eat, and live in arguably more earth-friendly ways. Yet the market has proved more effective at addressing individual health concerns than improving public health at large, as liable to champion untested, ineffectual health supplements as to challenge the indiscriminate use of dangerous pesticides. For anyone trying to make sense of the complex tensions between business profits and the desire for environmental reform, \u003ci\u003eThe Organic Profit\u003c\/i\u003e is essential reading.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Andrew N. Case\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0295745010\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780295745015\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Washington Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/17\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 296\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.70h x 5.80w x 0.70d","brand":"Andrew N. Case","offers":[{"title":"Paperback","offer_id":44075996610815,"sku":"9780295745015","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_60a0b172-477b-47f2-8d09-54e7cdefd04e.jpg?v=1685462598","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-organic-profit-andrew-n-case-9780295745015","provider":"WR Book House","version":"1.0","type":"link"}