{"product_id":"the-ostrich-paradox-robert-meyer-9781613630808","title":"The Ostrich Paradox: Why We Underprepare for Disasters","description":"\u003cb\u003e\"\u003ci\u003eThe Ostrich Paradox\u003c\/i\u003e boldly addresses a key question of our time: Why are we humans so poor at dealing with disastrous risks, and what can we humans do about it? It is a must-read for everyone who cares about risk.\"\u003cbr\u003e--Daniel Kahneman, winner of the Nobel Prize in Economics and author of \u003ci\u003eThinking, Fast and Slow\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eWe fail to evacuate when advised. We rebuild in flood zones. We don't wear helmets. We fail to purchase insurance. We would rather avoid the risk of \"crying wolf\" than sound an alarm.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eOur ability to foresee and protect against natural catastrophes has never been greater; yet, we consistently fail to heed the warnings and protect ourselves and our communities, with devastating consequences. What explains this contradiction? \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Ostrich Paradox\u003c\/i\u003e, Wharton professors Robert Meyer and Howard Kunreuther draw on years of teaching and research to explain why disaster preparedness efforts consistently fall short. Filled with heartbreaking stories of loss and resilience, the book addresses: \u003cul\u003e \u003cli\u003eHow people make decisions when confronted with high-consequence, low-probability events--and how these decisions can go awry\u003c\/li\u003e \u003cli\u003eThe 6 biases that lead individuals, communities, and institutions to make grave errors that cost lives\u003c\/li\u003e \u003cli\u003eThe Behavioral Risk Audit, a systematic approach for improving preparedness by recognizing these biases and designing strategies that anticipate them\u003c\/li\u003e \u003cli\u003eWhy, if we are to be better prepared for disasters, we need to learn to be more like ostriches, not less\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003c\/p\u003eFast-reading and critically important, \u003ci\u003eThe Ostrich Paradox\u003c\/i\u003e is a must-read for anyone who wants to understand why we consistently underprepare for disasters, as well as private and public leaders, planners, and policy-makers who want to build more prepared communities.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert Meyer, Howard Kunreuther\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1613630808\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781613630808\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wharton School Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/07\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.50w x 0.50d","brand":"Robert Meyer","offers":[{"title":"Paperback","offer_id":44047882911999,"sku":"9781613630808","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_58d8d881-43a7-4108-86b1-c8f567f1f889.jpg?v=1684992696","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-ostrich-paradox-robert-meyer-9781613630808","provider":"WR Book House","version":"1.0","type":"link"}