{"product_id":"the-other-side-of-innovation-vijay-govindarajan-9781422166963","title":"The Other Side of Innovation: Solving the Execution Challenge","description":"\u003cbr\u003eCompanies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. \u003cp\u003e\u003c\/p\u003eThat's because \"ideating\" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. \u003cp\u003e\u003c\/p\u003eIn The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to: \u003cp\u003e\u003c\/p\u003e- Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations. \u003cp\u003e\u003c\/p\u003e- Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions, translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation. \u003cp\u003e\u003c\/p\u003ePractical and provocative, this new book takes you step-by-step through the innovation execution process--so your Big Ideas deliver their full promise.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Vijay Govindarajan, Chris Trimble\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1422166961\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781422166963\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.99lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.53h x 6.45w x 0.89d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 04\/01\/2011","brand":"Vijay Govindarajan","offers":[{"title":"Hardcover","offer_id":44047492874495,"sku":"9781422166963","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c330c5d3-fc84-47f4-878e-ff1c217e061d.jpg?v=1684990526","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-other-side-of-innovation-vijay-govindarajan-9781422166963","provider":"WR Book House","version":"1.0","type":"link"}