{"product_id":"the-owners-guide-to-not-david-w-vidal-9798248930463","title":"The Owner's Guide To Not F*cking It Up (Again): A Brutally Honest Guide to Doing Marketing Right","description":"\u003cp\u003eMost small business owners don't \"fail at marketing\" because they're lazy.\u003cbr\u003eThey fail because they're stuck in random acts of marketing-boosting posts, trying a new ad platform, redesigning the website again, then wondering why nothing feels predictable.\u003c\/p\u003e\u003cp\u003e\"The Owner's Guide to Not F*cking It Up (Again)\" is a brutally honest, practical playbook for owners who are done winging it and ready to run marketing like a real system.\u003c\/p\u003e\u003cp\u003eInstead of another list of hacks, this book gives you a clear, research-based sequence for growing a small or mid-size business using the VIDL Growth System(TM) - the same 7-step framework used with real companies in trades, clinics, salons, tutoring centers, and other local services across North America.\u003c\/p\u003e\u003cp\u003eInside, you'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eStop doing \"random\" marketing and diagnose what's actually broken in your customer journey\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTake a hard, honest inventory of what's already working before you burn everything down (Step 0)\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eDefine the right audience and offer so your marketing finally talks to the people who actually buy\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eFix your brand presence so you look like a safe, credible choice everywhere customers meet you\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBuild simple, focused funnels instead of sending paid traffic to a messy homepage\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eStop ghosting your own leads and set up follow-up that feels helpful, not pushy\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTurn content, SEO, and local visibility tools into a steady flow of the right customers, not vanity metrics\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eReview your numbers every 90 days without becoming a \"spreadsheet zombie,\" so you keep improving instead of restarting from scratch\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eYou also get a full glossary and a set of practical appendices: the VIDL Step Health Check, an MVP checklist for real businesses, and a 90-day marketing plan template you can use with your team or your partners.\u003c\/p\u003e\u003cp\u003eThis book is for owners who: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003eHave real revenue but feel like growth is fragile\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAre tired of jumping between agencies, tools, and \"gurus\" with no clear strategy\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eWant calm, repeatable marketing that supports the business, instead of a circus they're always putting out fires in\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you're ready to stop guessing, stop restarting, and start running a grown-up marketing system that fits a real small business, this is your field guide.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e David W. Vidal\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798248930463\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/11\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 426\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.98lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 1.06d","brand":"David W. Vidal","offers":[{"title":"Paperback","offer_id":49084110143743,"sku":"9798248930463","price":29.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-owners-guide-to-not-david-w-vidal-9798248930463","provider":"WR Book House","version":"1.0","type":"link"}