{"product_id":"the-oz-method-collin-henderson-9781646872510","title":"The Oz Method: The Psychological Secret of Influence for Sales, Leadership, and Life","description":"\u003cb\u003eWhat if mastering influence was as simple as following the Yellow Brick Road?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Oz Method\u003c\/i\u003e, international sales trainer, keynote speaker, and \"edu-tainer\" Collin Henderson transforms one of the world's most familiar stories--\u003ci\u003eThe Wizard of Oz\u003c\/i\u003e--into a powerful roadmap for leadership, sales, and personal influence. \u003cp\u003e\u003c\/p\u003e Kansas represents the old way: outdated, black-and-white selling rooted in features, facts, and fear. Oz represents a brighter, more human approach where empathy, storytelling, and courage lead the way. Through a vivid framework built on the journey of Dorothy and her companions, Henderson shows you how to step out of Kansas and into a modern, psychology-driven model of influence that works in today's competitive, noisy world. \u003cp\u003e\u003c\/p\u003e Inside, you'll learn how to: \u003cbr\u003e \u003cul\u003e Build trust and connection by leading with empathy and curiosity Use storytelling to make your ideas stick and inspire action Apply the 6 Es of edutainment to capture and keep attention Develop courage and vulnerability to deepen client and team relationships Create simple, repeatable habits that consistently drive results \u003c\/ul\u003e \u003cbr\u003eBlending behavioral science, mindset training, and real-world strategies, Henderson delivers a premium reading experience packed with frameworks, visuals, and interactive exercises. This is not another dry sales manual--it's a journey designed to be explored, marked up, and put into practice. \u003cp\u003e\u003c\/p\u003e Whether you're a new seller, a leader guiding a team, or an experienced professional ready to reimagine influence, \u003ci\u003eThe Oz Method \u003c\/i\u003eequips you with the mindset and tools to succeed without manipulation, pressure, or gimmicks. \u003cp\u003e\u003c\/p\u003e Step out of Kansas. Follow your Yellow Brick Road. And discover the psychology of influence that will transform the way you sell, lead, and live.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Collin Henderson\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1646872517\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781646872510\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ideapress Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/23\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Collin Henderson","offers":[{"title":"Hardcover","offer_id":48443061797119,"sku":"9781646872510","price":28.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8e3c427a-0c38-4891-9e84-64220c5e9447.jpg?v=1777201593","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-oz-method-collin-henderson-9781646872510","provider":"WR Book House","version":"1.0","type":"link"}