{"product_id":"the-pdma-toolbook-2-for-paul-belliveau-9780471479413","title":"The PDMA Toolbook 2 for New Product Development","description":"This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT\u0026amp;T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul Belliveau\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0471479411\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780471479413\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/05\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 547\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.06lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.43h x 6.50w x 1.29d","brand":"Paul Belliveau","offers":[{"title":"Hardcover","offer_id":43919883534591,"sku":"9780471479413","price":117.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_49e72b52-ffa8-4cdf-b48c-43c658a0ed77.jpg?v=1680812440","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-pdma-toolbook-2-for-paul-belliveau-9780471479413","provider":"WR Book House","version":"1.0","type":"link"}