{"product_id":"the-peak-orthodontic-practice-mike-alan-gusching-9798243835060","title":"The Peak Orthodontic Practice: 20 Lessons and Interviews from Over 1,000 Practice Visits","description":"This orthodontic book is a no-nonsense, real-world guide for building a smarter, more profitable orthodontic practice. \u003cp\u003e\u003c\/p\u003eDrawing on a lifetime in the industry and 1,000+ practice visits, it distills what actually drives growth, efficiency, great patient experiences, and strong team culture. \u003cp\u003e\u003c\/p\u003eThrough 20 practical lessons and interviews with top industry leaders, it shows how to attract more patients, convert more starts, run better systems, and build a practice that thrives in today's rapidly changing orthodontic landscape. \u003cp\u003e\u003c\/p\u003eThis is not your typical industry book. \u003cp\u003e\u003c\/p\u003eThese are the answers every professional needs \u003cp\u003e\u003c\/p\u003eInterviews and insights featuring Chris Bentson, Dino Watt, Dr. Kyle Fagala, Michelle Shimmin, Tracy Martin, Ryan Moynihan, and many others..\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mike Alan Gusching\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798243835060\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/26\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 214\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.45d","brand":"Mike Alan Gusching","offers":[{"title":"Paperback","offer_id":48217995444479,"sku":"9798243835060","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7e145d8c-49a7-4011-a4db-f9b233771094.jpg?v=1772000750","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-peak-orthodontic-practice-mike-alan-gusching-9798243835060","provider":"WR Book House","version":"1.0","type":"link"}