{"product_id":"the-people-look-at-radio-paul-f-lazersfeld-9780807878972","title":"The People Look at Radio","description":"This is the first entirely scientific and factual analysis of the radio industry. It is an illuminating book -- a book that not only shows what the people think of radio but points out the dangers to radio inherent in a complacent acceptance of favorable questionnaire results.\u003cbr\u003e\u003cbr\u003eOriginally published in 1946.\u003cbr\u003e\u003cbr\u003eA UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul F. Lazersfeld,Paul F. Lazerfeld,Harry Field\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0807878979\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780807878972\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of North Carolina Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/01\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 168\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.40w x 0.50d","brand":"Paul F. Lazersfeld","offers":[{"title":"Paperback","offer_id":48483712172287,"sku":"9780807878972","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_6b24a6a1-fd1e-4a4d-96d1-734592e47b39.jpg?v=1778040165","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-people-look-at-radio-paul-f-lazersfeld-9780807878972","provider":"WR Book House","version":"1.0","type":"link"}