{"product_id":"the-perfect-sales-presentation-robert-l-shook-9780553762907","title":"The Perfect Sales Presentation: These Five Top Sales Professionals Show You, Step by Step, How To Sell Successfully","description":"\u003cb\u003eAmerica's best salespeople, from businesses spanning IBM to Mary Kay Cosmetics, take you along on the perfect sales presentation.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e There's much more to superselling than just showing a great product. Sales presentations that consistently get results are subtle blends of skill, performance, and manipulation. It's a craft that's almost magical--but a craft that can be learned. Now, five of the top salespeople in America--Martin Shafiroff, Betty C. Hardeman, Joe Gandolfo, Mary Kay Ash, and Buck Rodgers-- distill lifetimes of sales expertise into a step-by-step guide that can help you succeed, regardless of the product or service you're selling. \u003cp\u003e\u003c\/p\u003e You'll watch as a fictional character--representing the combined experience of these five leading sales pros--conducts the perfect presentation: from getting past a secretary on the phone to turning a recalcitrant executive into an eager new customer. Then you'll hear detailed commentary from each of the five experts on subjects including: \u003cp\u003e\u003c\/p\u003e - Doing your homework beforehand\u003cbr\u003e - Creating initial interest\u003cbr\u003e - Fact finding\u003cbr\u003e - Presenting the product\u003cbr\u003e - Controlling--and assuming--the sale\u003cbr\u003e - Overcoming objections\u003cbr\u003e - Closing the sale\u003cbr\u003e - Servicing the customer \u003cp\u003e\u003c\/p\u003e \u003ci\u003eThe Perfect Sales Presentation\u003c\/i\u003e shows you dozens of techniques in action that can make your presentations more effective--and more lucrative. In a world that is ever more competitive, here is practical sales advice from the best: your personal edge that can help get you to the top--and keep you there.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Robert L. Shook\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0553762907\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780553762907\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Random House Publishing Group\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/1995\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.73lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.57d","brand":"Robert L. Shook","offers":[{"title":"Paperback","offer_id":43946779508991,"sku":"9780553762907","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_6cf0c7cc-33db-48ab-b00a-41a98ad68613.jpg?v=1681515098","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-perfect-sales-presentation-robert-l-shook-9780553762907","provider":"WR Book House","version":"1.0","type":"link"}