{"product_id":"the-perfect-scent-chandler-burr-9780312425777","title":"The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York","description":"\u003cp\u003e\u003cb\u003eFrom the \u003ci\u003eNew York Times \u003c\/i\u003eperfume critic, a stylish, fascinating, unprecedented insider's view of \u003c\/b\u003e\u003cb\u003ethe global perfume industry, told through two creators working on two very different scents.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eNo journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the \u003ci\u003eNew York Times \u003c\/i\u003eperfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes -- one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. \u003cp\u003e\u003c\/p\u003eWe follow Coty's mating of star power to the marketing of perfume, watching \u003ci\u003eSex and the City\u003c\/i\u003e's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? \u003cp\u003e\u003c\/p\u003eIn Paris at the elegant Herm s, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Herm s's perfume business and challenge \u003ci\u003ele monstre \u003c\/i\u003eof the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Perfect Scent\u003c\/i\u003e is the story of two daring creators, two very different scents, and a billion-dollar industry that runs on the invisible magic of perfume.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chandler Burr\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0312425775\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780312425777\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Picador USA\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/06\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.69lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.30h x 5.50w x 0.92d","brand":"Chandler Burr","offers":[{"title":"Paperback","offer_id":44048480272639,"sku":"9780312425777","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_f907958f-d90f-4a17-920e-ebed92617368.jpg?v=1684996008","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-perfect-scent-chandler-burr-9780312425777","provider":"WR Book House","version":"1.0","type":"link"}