{"product_id":"the-performative-enterprise-alexander-tsigkas-9783030814946","title":"The Performative Enterprise: Ideas and Case Studies on Moving Beyond the Quality Paradigm","description":"\u003cp\u003eThis book is about quality redundancy and its replacement by the \"performativity\" norm. Performativity is a linguistic, social, and political mechanism that produces the intended performance. The author, Alexander Tsigkas, sees this book as a natural continuation of his prior book \u003ci\u003eThe Lean Enterprise - From the Mass Economy to the Economy of One\u003c\/i\u003e. He argues that performativity is the flip side of quality on a coin called identity, and in postmodernism, that is, in the age of Industry 4.0 and beyond, companies should be aiming for performativity and achieve quality as one of its many consequences. The author, therefore, encourages modern businesses to transition from quality orientation as conformance alone to a performance orientation.\u003c\/p\u003e The author brings forward historic, current, and philosophical perspectives in charting performativity as a new goal for modern businesses. Many examples, case studies, and conceptual constructs are used to drive in the idea of how to create a performative enterprise.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alexander Tsigkas\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030814947\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030814946\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/03\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Alexander Tsigkas","offers":[{"title":"Paperback","offer_id":44072556200191,"sku":"9783030814946","price":64.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_99c0db12-527c-42ca-b32b-95c0beb83384.jpg?v=1685442678","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-performative-enterprise-alexander-tsigkas-9783030814946","provider":"WR Book House","version":"1.0","type":"link"}