{"product_id":"the-persona-principle-derek-armstrong-9780684802695","title":"The Persona Principle: How to Succeed in Business with Image Marketing","description":"\u003cb\u003eImage is a tool that guarantees success -- but only if you know how to use it. \u003ci\u003eThe Persona Principle\u003c\/i\u003e will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, \u003ci\u003eThe Persona Principle\u003c\/i\u003e will guide you to the best Persona for success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Derek Armstrong, Kam Wai Yu\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0684802694\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780684802695\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Touchstone Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/08\/1997\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.86lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.99h x 6.13w x 0.70d","brand":"Derek Armstrong","offers":[{"title":"Paperback","offer_id":44829308289279,"sku":"9780684802695","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4e84ccef-80be-4e55-8888-e9a52927b3bc.jpg?v=1708450422","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-persona-principle-derek-armstrong-9780684802695","provider":"WR Book House","version":"1.0","type":"link"}