{"product_id":"the-persuasion-industries-steven-mckevitt-9780198821700","title":"The Persuasion Industries: The Making of Modern Britain","description":"At the end of the twentieth century, Britain was a consumer society. Commerce, intoxicating and addictive, had almost entirely colonized modern life. People were immersed in, and ultimately defined by, promotional culture. The things they consumed had overtaken class, religion, geography, or occupation as the primary form of self-identity and self-expression. \u003cp\u003e\u003c\/p\u003eFor much of the twentieth century all forms of brand communication- from political campaigning to product advertising- were based on the theory of rational appeals to rational consumers. There was only one problem with this theory: it was wrong. \u003cp\u003e\u003c\/p\u003e\u003cem\u003e \u003c\/em\u003eIThe Persuasion Industries: The Making of Modern Britain examines develops in marketing, advertising, public relations, and branding. It explores the role they played in the emergence of the consumer society. New ideas from fields of behavioural psychology and economics, together with internal developments such as planning, positioning, and corporate branding allowed persuasion to become the driving force within many commercial enterprises. \u003cp\u003e\u003c\/p\u003eTogether these changes led to the emergence of an alternative emotional model of brand communication. \u003cp\u003e\u003c\/p\u003eA simple idea that proved so compelling it changed the world we live in.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven McKevitt\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0198821700\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780198821700\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/16\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 312\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.30w x 1.00d","brand":"Steven McKevitt","offers":[{"title":"Hardcover","offer_id":47579564441855,"sku":"9780198821700","price":71.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e658c7e8-7209-4d3d-9920-22cf3252503b.jpg?v=1763875072","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-persuasion-industries-steven-mckevitt-9780198821700","provider":"WR Book House","version":"1.0","type":"link"}