{"product_id":"the-persuasive-copywriter-e-n-j-carter-9781547095353","title":"The Persuasive Copywriter","description":"Earl's campaign and theme line, \"Be All You Can Be,\" for the US Army was voted the 18th Greatest Advertising Campaign of the Century by \u003ci\u003eAdvertising Age Magazine.\u003c\/i\u003e In \u003ci\u003eThe Persuasive Copywriter, \u003c\/i\u003e Earl has taken his three decades-plus experience as a copywriter and condensed his knowledge into just under 10,000 words which can be read in one reading and hopefully help you hit the ground running on your next assignment.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e E. N. J. Carter\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1547095350\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781547095353\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Createspace Independent Publishing Platform\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/01\/2017\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 74\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.18lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.15d","brand":"E. N. J. Carter","offers":[{"title":"Paperback","offer_id":44068543168767,"sku":"9781547095353","price":5.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0927331e-31fe-4f00-ad75-5fcc6102e2e0.jpg?v=1685419612","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-persuasive-copywriter-e-n-j-carter-9781547095353","provider":"WR Book House","version":"1.0","type":"link"}