{"product_id":"the-persuasive-entrepreneur-clay-spinuzzi-9780262054232","title":"The Persuasive Entrepreneur: How to Develop and Pitch Your Early-Stage Technology Startup","description":"\u003cb\u003eA practical, evidence-based guide to entrepreneurship communication that takes readers from generating an idea to pitching it for the first time.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eHow do successful entrepreneurs communicate? Plenty of entrepreneurship books address interviewing customers or crafting a pitch, but none provide a complete picture of the process from venture idea to venture offering. Filling this gap, \u003ci\u003eThe Persuasive Entrepreneur \u003c\/i\u003eshows readers how to effectively communicate and cocreate with potential customers, markets, and other stakeholders at each step of their early startup journey. Clay Spinuzzi draws on social and rhetorical theory as well as extensive empirical research to distill what makes an entrepreneur persuasive, centering market dialogue as the key to solving problems. Rooted in the Lean Startup approach and packed with real-life case studies and tools, this practical textbook teaches entrepreneurs not just what to do, but why and how to do it. \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e Presents entrepreneurship as an ongoing exchange between entrepreneurs and stakeholders \u003c\/li\u003e\n\u003cli\u003e Details how to understand market dialogue, conduct it well, and cocreate with customers \u003c\/li\u003e\n\u003cli\u003e Illustrates step-by-step process with diagrams, tables, and real-world examples \u003c\/li\u003e\n\u003cli\u003e Covers pitching, conducting interviews, identifying problems, establishing feedback loops, and refining value propositions\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Clay Spinuzzi\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 026205423X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780262054232\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e MIT Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/18\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 248\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback","brand":"Clay Spinuzzi","offers":[{"title":"Paperback","offer_id":48588385059071,"sku":"9780262054232","price":55.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-persuasive-entrepreneur-clay-spinuzzi-9780262054232","provider":"WR Book House","version":"1.0","type":"link"}