{"product_id":"the-philadelphia-barrio-frederick-f-wherry-9780226894324","title":"The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation","description":"\u003cp\u003eHow does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does gentrification always entail a betrayal of a neighborhood's roots? Tackling these questions and offering a fresh take on the dynamics of urban revitalization, \u003ci\u003eThe Philadelphia Barrio\u003c\/i\u003e examines one neighborhood's fight to erase the stigma of devastation. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eFrederick F. Wherry shows how, in the predominantly Latino neighborhood of Centro de Oro, entrepreneurs and community leaders forged connections between local businesses and cultural institutions to rebrand a place once nicknamed the Badlands. Artists and performers negotiated with government organizations and national foundations, Wherry reveals, and took to local galleries, stages, storefronts, and street parades in a concerted, canny effort to reanimate the spirit of their neighborhood. \u003cp\u003e\u003c\/p\u003eComplicating our notions of neighborhood change by exploring the ways the process is driven by local residents, \u003ci\u003eThe Philadelphia Barrio\u003c\/i\u003e presents a nuanced look at how city dwellers can make commercial interests serve the local culture, rather than exploit it.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Frederick F. Wherry\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0226894320\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780226894324\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e University of Chicago Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/15\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 208\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.66lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.60d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eChoice\u003c\/i\u003e 02\/01\/2012","brand":"Frederick F. Wherry","offers":[{"title":"Paperback","offer_id":44080627843327,"sku":"9780226894324","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_4bcfdb9a-6d84-4b2e-b41c-4f64ee0519f0.jpg?v=1685487880","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-philadelphia-barrio-frederick-f-wherry-9780226894324","provider":"WR Book House","version":"1.0","type":"link"}