{"product_id":"the-plastic-shift-mateusz-mat-wielopolski-9798257156540","title":"The Plastic Shift: Twelve Pioneers Answering Circularity's Hardest Questions","description":"\u003cb\u003eEvery year, humanity produces over 400 million tons of plastic. Less than 10% is recycled. The rest accumulates - in landfills, in oceans, and increasingly, in our own bloodstreams.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eBut what if the problem isn't plastic itself - but the system behind it? \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Plastic Shift\u003c\/i\u003e profiles twelve pioneers who stopped debating the plastics crisis and started solving it. From a former YouTube executive collecting waste in Peru's flood zones to a scientist turning human hair into textile fiber with a carbon footprint 43 times lower than wool, from the team embedding sustainability into one of the world's largest chemical companies to a cleanup network mobilizing over a million volunteers across 100+ countries - these are the people proving that a circular plastics economy isn't a theory. It's a practice. \u003cp\u003e\u003c\/p\u003eBased on original interviews from the \u003ci\u003ePlastic Climate Future\u003c\/i\u003e podcast, this book distills their experience into \u003cb\u003eseven actionable answers to circularity's hardest questions\u003c\/b\u003e: \u003cp\u003e\u003c\/p\u003e- How do you implement circular systems in factories built for linear production?\u003cbr\u003e- What's actually stopping the transition - and how do you overcome it?\u003cbr\u003e- Which drivers accelerate change fastest?\u003cbr\u003e- Who needs to collaborate - and how do you make it work?\u003cbr\u003e- What kind of innovation actually matters?\u003cbr\u003e- What makes a circular leader?\u003cbr\u003e- How do you speed all of this up? \u003cp\u003e\u003c\/p\u003eEach chapter pairs vivid pioneer stories with practical frameworks, synthesis principles, and ready-to-use toolkits. Whether you're a CEO navigating sustainability commitments, a startup founder building circular solutions, a policy maker designing effective regulation, or a professional seeking to understand the forces reshaping one of the world's largest industries - \u003cb\u003ethis book gives you the roadmap\u003c\/b\u003e. \u003cp\u003e\u003c\/p\u003e\u003ci\u003e\"The plastic shift is not a future possibility. It is happening now.\"\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mateusz Mat Wielopolski\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798257156540\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/12\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 252\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.68lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.63d","brand":"Mateusz Mat Wielopolski","offers":[{"title":"Paperback","offer_id":50665720807679,"sku":"9798257156540","price":17.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-plastic-shift-mateusz-mat-wielopolski-9798257156540","provider":"WR Book House","version":"1.0","type":"link"}