{"product_id":"the-platform-playbook-leeya-hendricks-9783032080301","title":"The Platform Playbook: The Marketer's Guide to Designing, Scaling and Leading Platform Growth","description":"In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation. Offering a comprehensive roadmap for marketers and business leaders to design, scale, and sustain platform-driven ecosystems, this book is your essential guide to mastering the art of platform-driven growth in today's digital economy. With cutting-edge marketing strategies, this book redefines how companies can thrive in a world where success depends not on what they own, but on what they connect. Covering topics such as value co-creation, actor integration, and technology enablement, the author demonstrates how to leverage AI, IoT, and cloud computing to deliver personalized experiences and break industry rigidities. With detailed frameworks, real-world case studies, and actionable strategies, \u003cem\u003eThe Platform Playbook\u003c\/em\u003e equips leaders to navigate regional complexities and build resilient ecosystems. This book is a must-read for those looking to cultivate adaptive, inclusive, and innovative marketing organizations.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Leeya Hendricks\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3032080304\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783032080301\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/02\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 398\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.61lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.88d","brand":"Leeya Hendricks","offers":[{"title":"Hardcover","offer_id":48440682283263,"sku":"9783032080301","price":37.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e1119bff-8708-473d-a495-cc8d9b0a3bc9.jpg?v=1777184102","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-platform-playbook-leeya-hendricks-9783032080301","provider":"WR Book House","version":"1.0","type":"link"}