{"product_id":"the-pocket-guide-to-product-mary-sheehan-9781544527604","title":"The Pocket Guide to Product Launches: Get Confident, Go to Market, and Win","description":"\u003cp\u003eNeed to take a product launch from zero to sixty in no time flat? Written by one of the industry's leading product marketers-for product marketers, The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you're a seasoned pro.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eSay goodbye to hypotheticals and droning textbooks. This quick guide to product-launch execution is chock-full of examples from the field, tactical steps, and real-world templates you can download and use for yourself to launch any product with ease and confidence.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLearn how to conceptualize your launch from A to Z: from asking the right questions to measuring results and driving adoption post-launch. Discover proven strategies to gather a great team, overcome setbacks, get the buy-in you need at every level, and hit your launch date with resounding success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eNo matter what stage you're in today, for any company large or small, open The Pocket Guide to Product Launches for helpful tips you can apply immediately.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Mary Sheehan\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1544527608\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781544527604\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Houndstooth Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/17\/2023\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 188\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.46lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.43d","brand":"Mary Sheehan","offers":[{"title":"Paperback","offer_id":44133484462335,"sku":"9781544527604","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_e18dbcbe-fb0b-466f-b476-4978412289d8.jpg?v=1687486402","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-pocket-guide-to-product-mary-sheehan-9781544527604","provider":"WR Book House","version":"1.0","type":"link"}