{"product_id":"the-political-marketing-game-j-lees-marshment-9781349359448","title":"The Political Marketing Game","description":"The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e J. Lees-Marshment\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1349359440\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781349359448\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Palgrave MacMillan\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/01\/2011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 259\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.77lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.61d","brand":"J. Lees-Marshment","offers":[{"title":"Paperback","offer_id":44132016062719,"sku":"9781349359448","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_1083e16b-5cf3-4a79-aa71-b4ca15b052c9.jpg?v=1687477738","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-political-marketing-game-j-lees-marshment-9781349359448","provider":"WR Book House","version":"1.0","type":"link"}