{"product_id":"the-pop-up-paradigm-melissa-gonzalez-9781619613027","title":"The Pop Up Paradigm: How Brands Build Human Connections in a Digital Age","description":"\u003cp\u003e\u003cb\u003eNew Extended and Revised Version  \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn a world where the relationship between brands and consumers is becoming more and more transactional, how can businesses build real, human connections with their customers?\u003c\/p\u003e\u003cp\u003eMelissa Gonzalez, the retail strategist responsible for dozens of successful pop-ups from companies like Amazon, Marc Jacobs, Estee Lauder and J.Hilburn, has the answer. In her groundbreaking new book, she explains how companies can use temporary retail to generate customer loyalty, understand new markets, test innovative concepts, and much more. \u003c\/p\u003e\u003cp\u003eWhether you're a business with an online presence considering a move into physical retail, or an established retail brand looking to create some buzz, \u003ci\u003eThe Pop-Up Paradigm\u003c\/i\u003e will teach you: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe 7 most important ways that your brand can benefit from a pop-up\u003c\/li\u003e\n\u003cli\u003eWhy educating and empowering your customer is often the best type of marketing\u003c\/li\u003e\n\u003cli\u003eWhere retail is going via the exploration of the retail tech landscape (including Augmented Reality, Virtual Reality, Artificial Intelligence and the Internet of Things case studies, and how to make sure you're ahead of the curve\u003c\/li\u003e\n\u003cli\u003eThe most important things to consider when launching a pop-up\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eThe Pop-Up Paradigm\u003c\/i\u003e is the definitive guide to the important new role that pop-ups are playing in retail, and the perfect companion when deciding whether or not they make sense for your business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Melissa Gonzalez\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1619613026\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781619613027\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lioncrest Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/11\/2014\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.48lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.51w x 0.38d\u003c\/p\u003e","brand":"Melissa Gonzalez","offers":[{"title":"Paperback","offer_id":43989397504255,"sku":"9781619613027","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_a7caab9e-39af-42cb-9b9a-df4033bcf05c.jpg?v=1683299261","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-pop-up-paradigm-melissa-gonzalez-9781619613027","provider":"WR Book House","version":"1.0","type":"link"}