{"product_id":"the-power-of-baked-alaska-steve-j-smith-9798230169659","title":"The Power of Baked Alaska","description":"\u003cp\u003eWhat can Baked Alaska teach us about leading people? And how can pizza help to build a business? \u003c\/p\u003e\u003cp\u003eAfter a successful thirty-year career selling some of the world's best-known brands into the tough, and sometimes uncompromising, UK market, author Steve Smith skillfully distils simple lessons learnt around everyday products and scenarios we take for granted.\u003c\/p\u003e\u003cp\u003eSteve graduated in Business Studies at the University of Sheffield and joined the sales department at Procter \u0026amp; Gamble during the early 1990s. In this book, he provides a unique, refreshingly candid assessment of this journey from Procter \u0026amp; Gamble to Kellogg's and onto a sales director role with AG Barr, selling Scotland's 'other' national drink, IRN-BRU.\u003c\/p\u003e\u003cp\u003eSteve's down-to-earth narrative combines established and familiar management theory with contemporary leadership thinking and a few ideas of his own. As he analyses business scenarios and shares fascinating stories and insight on household products witnessed first-hand, you'll find yourself scratching your head in disbelief, or laughing out loud. This makes The Power of Baked Alaska a business book that's direct, honest, irreverent and packed to the brim with 'snap, crackle and pop.\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steve J. Smith\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798230169659\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Steve J Smith\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/01\/2024\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.53lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d","brand":"Steve J. Smith","offers":[{"title":"Paperback","offer_id":46962754748671,"sku":"9798230169659","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_d2bc57a2-ec12-4bf7-ac1c-315b6ba190b6.jpg?v=1750652431","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-power-of-baked-alaska-steve-j-smith-9798230169659","provider":"WR Book House","version":"1.0","type":"link"}