{"product_id":"the-power-of-connection-stefania-saviolo-9791281627277","title":"The Power of Connection: The New Brand Strategy for Fashion, Beauty and Lifestyle Companies","description":"How can brands build authentic connections with their customers and communities? How can they stay true to their identity and deep-rooted DNA while evolving to meet market demands? How can they align their signature with the customer experience? At a time when brands face the paradox of unparalleled technological connectivity yet struggle to build meaningful relationships with their audiences, The Power of Connection seeks to answer these questions with a unique focus on symbol-intensive and community-driven industries such as fashion, luxury, and beauty. At its core, the book introduces the idea of the \" connected brand,\" a framework that brings together all the key elements of brand strategy-- from DNA and positioning to creating memorable, signature customer experiences. It shows how a brand can stay true to its roots while expanding into new markets through strategic collaborations and brand extensions. The book concludes with an exploration of four brand archetypes-- authority, icon, lifestyle, and cult-- demonstrating how brands build symbolic value and become part of our lives.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Stefania Saviolo\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9791281627277\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Egea Spa - Bocconi University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/01\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 174\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 5.90w x 0.50d","brand":"Stefania Saviolo","offers":[{"title":"Paperback","offer_id":48437419835647,"sku":"9791281627277","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c5a0255d-81a7-4afe-a879-0fb742718f9f.jpg?v=1777161691","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-power-of-connection-stefania-saviolo-9791281627277","provider":"WR Book House","version":"1.0","type":"link"}