{"product_id":"the-power-of-corporate-communication-paul-a-argenti-9780071379496","title":"The Power of Corporate Communication: Crafting the Voice and Image of Your Business","description":"\u003cp\u003e\u003cb\u003eStrategies for clear communication in today's muddled corporate environment\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eCorporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveraged­­and a process to be mastered. \u003ci\u003eThe Power of Corporate Communication \u003c\/i\u003eshows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication field­­Paul Argenti is the author of 1994's groundbreaking \u003ci\u003eCorporate Communication\u003c\/i\u003e­­\u003ci\u003eThe Power of Corporate Communication \u003c\/i\u003eis replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul A. Argenti, Janis Forman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0071379495\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071379496\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/28\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.32h x 6.16w x 1.09d","brand":"Paul A. Argenti","offers":[{"title":"Hardcover","offer_id":44056612471039,"sku":"9780071379496","price":51.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_9ff6be8c-6452-4cfa-87b8-77536533b5e5.jpg?v=1685042281","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-power-of-corporate-communication-paul-a-argenti-9780071379496","provider":"WR Book House","version":"1.0","type":"link"}