{"product_id":"the-power-of-customer-experience-martin-newman-9781789667875","title":"The Power of Customer Experience: How to Use Customer-Centricity to Drive Sales and Profitability","description":"\u003cp\u003e\u003cb\u003eHaving a customer-centric business model has evolved from being a \u003ci\u003enice-to-have\u003c\/i\u003e to a \u003ci\u003emust-have\u003c\/i\u003e for any organization. A focus on products and services alone is no longer enough to outstrip the competition.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. \u003cp\u003e\u003c\/p\u003e In \u003cb\u003e\u003ci\u003eThe Power of Customer Experience\u003c\/i\u003e\u003c\/b\u003e, \u003cb\u003eMartin Newman\u003c\/b\u003e presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. \u003cp\u003e\u003c\/p\u003e Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Martin Newman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1789667879\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781789667875\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/25\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 264\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.72d","brand":"Martin Newman","offers":[{"title":"Paperback","offer_id":43987563938047,"sku":"9781789667875","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_186af0e4-ad7a-4d71-9453-9030d34fb74c.jpg?v=1683289738","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-power-of-customer-experience-martin-newman-9781789667875","provider":"WR Book House","version":"1.0","type":"link"}