{"product_id":"the-power-of-trust-sandra-j-sucher-9781541756670","title":"The Power of Trust: How Companies Build It, Lose It, Regain It","description":"\u003cb\u003eA ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be.\u003c\/b\u003e \u003cbr\u003e Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company's market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted. \u003cp\u003e\u003c\/p\u003eBased on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the \"real deal\" creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not\u003cb\u003e.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWhen trust is in the room, great things can happen. Sucher and Gupta's innovative foundation for executing the elements of trust--competence, motives, means, impact--explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Sandra J. Sucher, Shalene Gupta\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1541756673\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781541756670\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e PublicAffairs\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/06\/2021\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 304\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.20h x 6.00w x 1.40d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eBooklist\u003c\/i\u003e 06\/01\/2021 pg. 8","brand":"Sandra J. Sucher","offers":[{"title":"Hardcover","offer_id":44051450102015,"sku":"9781541756670","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_784400b1-8143-47b6-95d7-fb027fe8fdee.jpg?v=1685013172","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-power-of-trust-sandra-j-sucher-9781541756670","provider":"WR Book House","version":"1.0","type":"link"}