{"product_id":"the-power-of-visual-storytelling-ekaterina-walter-9780071823937","title":"The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand","description":"Attention is the new commodity. Visual Storytelling is the new currency.\u003cul\u003e\n\u003cli\u003eHuman brain processes visuals 60,000x faster than text.\u003c\/li\u003e\n\u003cli\u003eWeb posts with visuals drive up to 180% more engagement than those without.\u003c\/li\u003e\n\u003cli\u003eViewers spend 100% more time on web pages with videos.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFilled with full-color images and thought-provoking examples from leading companies, \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.\u003c\/p\u003e\u003cp\u003e\"This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!\"\u003cbr\u003e\u003cb\u003e--Gary Vaynerchuk, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eCrush It! and Jab, Jab, Jab, Right Hook\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling.\"\u003cbr\u003e\u003cb\u003e--Guy Kawasaki, author of \u003ci\u003eAPE: Author, Publisher, Entrepreneur\u003c\/i\u003e and former chief evangelist of Apple\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"\u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e is the new marketing bible!\"\u003cbr\u003e\u003cb\u003e--Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"If a picture is worth a thousand words, \u003ci\u003eThe Power of Visual Storytelling\u003c\/i\u003e is worth a million.\"\u003cbr\u003e\u003cb\u003e--Scott Monty, Global Digital \u0026amp; Multimedia Communications for Ford Motor Company\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Ekaterina Walter, Jessica Gioglio\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 007182393X\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780071823937\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/08\/2015\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.06h x 8.96w x 0.48d","brand":"Ekaterina Walter","offers":[{"title":"Paperback","offer_id":43992854298879,"sku":"9780071823937","price":47.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_ffa821cd-c1a2-4fc5-9359-84468be4fbf7.jpg?v=1683321182","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-power-of-visual-storytelling-ekaterina-walter-9780071823937","provider":"WR Book House","version":"1.0","type":"link"}