{"product_id":"the-pr-bible-for-community-christopher-mackowski-9780325004402","title":"The PR Bible for Community Theatres","description":"\u003cp\u003eIf you're like most theatre people, you first got involved with your community theatre for the action on stage or behind the scenes. Then someone said, \"Send this audition notice to the paper.\" And suddenly everything spun out of control, as you struggled to figure out how to get the news out about your production in the best ways possible. Now you can stop spinning wildly and start spinning like a PR pro!\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe PR Bible for Community Theatres\u003c\/i\u003e offers a nuts-and-bolts approach to public relations and marketing with a focus on the unique challenges faced by community theatres or any community-based arts group. Chris Mackowski fills his book with solid, specific tips learned through years of arts promotion. He combines professional advice from community-theatre and media people, personal experience, basic PR theory, and a dash of humor to produce a highly effective and entertaining guide that will help you better communicate with your theatre's audiences, deal more effectively with the media, and reinforce your theatre's place as a vital part of your larger community.\u003c\/p\u003e \u003cp\u003eMackowski takes you through the processes and forms of PR step by step, keeping in mind \"The Big Picture\"--a PR plan which promotes not just your plays, but your theatre too. For example, he discusses \u003c\/p\u003e\u003cul\u003e \u003cli\u003ethe best strategies to take when staffing and budgets are limited \u003c\/li\u003e\n\u003cli\u003ethe pros and cons of various media and how to make the most of each \u003c\/li\u003e\n\u003cli\u003ethe ways in which newsletters, posters, and the Web can shape a theatre's image \u003c\/li\u003e\n\u003cli\u003ehow and when to get editorial attention from a newspaper \u003c\/li\u003e\n\u003cli\u003ein what sections of papers you should place your ads. \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eMackowski provides a range of sample press releases, feature stories, calendar listings, newsletters, and publicity photos--all with annotations--to help get you started and get your shows seen.\u003c\/p\u003e \u003cp\u003eWhether you're part of an all-volunteer organization, a large community theatre with a paid staff, or a different type of community-based arts group, \u003ci\u003eThe PR Bible for Community Theatres\u003c\/i\u003e can turn you into a PR pro.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Christopher Mackowski\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0325004404\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780325004402\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Heinemann Educational Books\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/10\/2002\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.04h x 6.02w x 0.43d\u003cbr\u003e\u003cbr\u003e\u003cb\u003eReview Citation(s): \u003c\/b\u003e\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 09\/01\/2002 pg. 178","brand":"Christopher Mackowski","offers":[{"title":"Paperback","offer_id":44058452263167,"sku":"9780325004402","price":24.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_75568389-beb6-408a-a938-88be32d61b7f.jpg?v=1685052634","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-pr-bible-for-community-christopher-mackowski-9780325004402","provider":"WR Book House","version":"1.0","type":"link"}