{"product_id":"the-practical-guide-to-sports-kuhyun-jung-9798230205302","title":"The Practical Guide to Sports Business","description":"\u003cp\u003e\u003cstrong\u003eThe Practical Guide to Sports Business\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eMastering the Industry with Real-World Insights\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn the ever-evolving world of sports business, success requires more than passion for the game-it demands a deep understanding of strategy, finance, marketing, and management. The Practical Guide to Sports Business is your ultimate roadmap, offering a unique blend of academic knowledge and hands-on experience to equip you with the skills needed to excel in this dynamic industry.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's Inside?\u003c\/strong\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eComprehensive Coverage\u003c\/strong\u003e - Explore key topics such as sports management, marketing, finance, leadership, consumer behavior, and digital transformation.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReal-World Case Studies\u003c\/strong\u003e - Learn from global brands like Nike, FIFA, and the Olympics, with practical insights into their business strategies.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eActionable Strategies\u003c\/strong\u003e - Gain tools and frameworks that can be applied immediately in professional settings.\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003eAuthored by Dr. Ku-Hyun Jung, an industry veteran with 20 years of experience at a century-old leisure company, this book goes beyond theory. It bridges the gap between classroom learning and real-world application, making it an essential guide for students, professionals, and entrepreneurs looking to build a career in sports business.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eWho Should Read This?\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003eUniversity students and educators in sports business, marketing, and management.\u003c\/p\u003e\u003cp\u003eSports executives and professionals seeking a deeper strategic perspective.\u003c\/p\u003e\u003cp\u003eEntrepreneurs and investors exploring opportunities in the sports industry.\u003c\/p\u003e\u003cp\u003eDon't just watch the game-understand the business behind it. \u003cstrong\u003eGet your copy today and take the first step towards a successful career in sports business!\u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kuhyun Jung\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798230205302\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kuhyun Jung\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/13\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 280\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.62lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.59d","brand":"Kuhyun Jung","offers":[{"title":"Paperback","offer_id":46721527218431,"sku":"9798230205302","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_c0759523-051e-46e7-8f2d-92bd6e90e8ec.jpg?v=1742753131","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-practical-guide-to-sports-kuhyun-jung-9798230205302","provider":"WR Book House","version":"1.0","type":"link"}