{"product_id":"the-practical-pocket-guide-to-chris-kocek-9780989284905","title":"The Practical Pocket Guide to Account Planning","description":"The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Chris Kocek\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0989284905\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780989284905\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Yellow Bird Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/15\/2013\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 156\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.81h x 5.06w x 0.33d","brand":"Chris Kocek","offers":[{"title":"Paperback","offer_id":44050076532991,"sku":"9780989284905","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_7c4636f0-7ad7-41ad-9d61-6408b4411a2e.jpg?v=1685005076","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-practical-pocket-guide-to-chris-kocek-9780989284905","provider":"WR Book House","version":"1.0","type":"link"}