{"product_id":"the-presales-playbook-olukayode-aluko-9798294833541","title":"The Presales Playbook: Winning Strategies from the Frontlines","description":"\u003cp\u003eIn an era defined by digital transformation and hyper-competitive markets, \u003cb\u003epresales professionals\u003c\/b\u003e have emerged as the critical link between customer needs and innovative solutions. This book provides a tactical and strategic deep dive into what it takes to win, influence, and deliver value at the intersection of business and technology.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe Presales Playbook\u003c\/b\u003e is a definitive guide for solutions engineers, value consultants, and business architects who operate in \u003cb\u003eB2B\u003c\/b\u003e, \u003cb\u003eB2B2C\u003c\/b\u003e, and \u003cb\u003eB2C\u003c\/b\u003e environments across verticals such as \u003cb\u003eFinance\u003c\/b\u003e, \u003cb\u003eTelecommunications\u003c\/b\u003e, \u003cb\u003ePublic Sector\u003c\/b\u003e, and \u003cb\u003eEnterprise ICT\u003c\/b\u003e.\u003c\/p\u003e\u003cbr\u003eWhat You'll Learn: \u003cul\u003e\n\u003cli\u003e\u003cp\u003eThe evolving \u003cb\u003estrategic role\u003c\/b\u003e of presales professionals\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eA \u003cb\u003esix-phase framework\u003c\/b\u003e for managing presales engagements from discovery to deal closure\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eTools and tactics, including demo preparation checklists, proposal templates, and objection handling strategies\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eCommon pitfalls\u003c\/b\u003e and how to avoid them through value-based selling\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eReal-world \u003cb\u003ecase studies\u003c\/b\u003e that demonstrate how presales teams solved complex business problems\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eA powerful \u003cb\u003etoolkit\u003c\/b\u003e featuring discovery questions, storytelling methods, and competitive battle cards\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eA roadmap for \u003cb\u003ecareer growth\u003c\/b\u003e, including certifications, skill development, and leadership progression\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eKey Features: \u003cul\u003e\n\u003cli\u003e\u003cp\u003eDesigned for professionals at all levels-from \u003cb\u003ejunior SEs\u003c\/b\u003e to \u003cb\u003epresales leaders\u003c\/b\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePractical templates and checklists ready for immediate use\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eEmphasis on \u003cb\u003eindustry-specific insights\u003c\/b\u003e and buyer personas\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBased on over a decade of \u003cb\u003efrontline experience\u003c\/b\u003e in ICT and enterprise solutioning\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eIdeal For: \u003cul\u003e\n\u003cli\u003e\u003cp\u003eSolution Architects \u0026amp; Engineers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eBusiness Development \u0026amp; Sales Enablement Teams\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003ePresales Leaders \u0026amp; Practice Managers\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eAspiring Professionals in Technical Sales \u0026amp; Consulting\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\"Presales is where vision becomes value and trust becomes transformation.\"\u003cbr\u003e- \u003ci\u003eOlukayode Aluko\u003c\/i\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Olukayode Aluko\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798294833541\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Independently Published\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/07\/2025\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 78\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.16d","brand":"Olukayode Aluko","offers":[{"title":"Paperback","offer_id":48997094719743,"sku":"9798294833541","price":9.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-presales-playbook-olukayode-aluko-9798294833541","provider":"WR Book House","version":"1.0","type":"link"}