{"product_id":"the-presidential-campaign-film-joanne-morreale-9780275938826","title":"The Presidential Campaign Film: A Critical History","description":"Morreale traces the development of the documentary films produced for presidential candidates from Calvin Coolidge in 1923 to George Bush and Bill Clinton in 1992. The work provides insight into today's visually oriented presidential campaign by analyzing the production of candidates' images as the films evolve from classical to modern forms. Campaign films are usually overlooked by campaign scholars, yet they provide the fullest available visual portrait of a candidate during a campaign, they encapsulate persuasive appeals and strategies, and they illustrate Republican and Democratic candidates' different approaches to mediated communication. Morreale concludes that presidential campaign films provide a lens through which we can view both changes and continuities in American politics and culture. Recommended for scholars and students of communication, political science, and history.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Joanne Morreale\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0275938824\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780275938826\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Praeger\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/30\/1993\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.08lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.56d","brand":"Joanne Morreale","offers":[{"title":"Hardcover","offer_id":44132536451327,"sku":"9780275938826","price":95.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bc530293-6fe2-435b-825d-b0012dc3d970.jpg?v=1687480788","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-presidential-campaign-film-joanne-morreale-9780275938826","provider":"WR Book House","version":"1.0","type":"link"}