{"product_id":"the-price-of-pretty-alex-light-9780008716158","title":"The Price of Pretty","description":"\u003cp\u003e \u003cstrong\u003eFrom \u003cem\u003eSunday Times \u003c\/em\u003ebestselling author Alex Light comes an empowering, incisive new book examining the crippling beauty standards women are subjected to - and how we can learn to fight back.\u003c\/strong\u003e \u003c\/p\u003e \u003cstrong\u003eToo thin or not thin enough? 'Had too much work done', or 'Brave for your age'? Frivolously vain or letting yourself go?\u003c\/strong\u003e \u003cp\u003eToday's unrelenting beauty standards tell women that our worth is conditional; that we aren't good enough as we are. We fix and filter, tweak and tone, erasing ourselves to reach the ever-shifting goal of perfection.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eThe Price of Pretty\u003c\/em\u003e, \u003cem\u003eSunday Times \u003c\/em\u003ebestselling author and podcaster Alex Light investigates the forces behind today's beauty dystopia. From the rise of new technologies and treatments framed as 'self-care' and the industries profiting from our insecurities, to the toxic messaging passed through generations, and how we can break the cycle.\u003c\/p\u003e\u003cp\u003eWith lunchtime 'tweakments' on the high street, endless endorsements for weight-loss drugs, and inescapable AI images and filters, the pressure to be eternally youthful, naturally filtered and flawlessly sculpted has reached breaking point. And women are paying a high price: financially, physically, emotionally and mentally. Interrogating how we got here, Alex exposes the all-consuming cost of beauty and issues a clarion call for all of us to take control and fight back.\u003c\/p\u003e\u003cp\u003eBecause here's the truth: you were never the problem in the first place.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Alex Light\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0008716153\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780008716158\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HQ\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/01\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover","brand":"Alex Light","offers":[{"title":"Hardcover","offer_id":47761474158847,"sku":"9780008716158","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_11b0bbec-fa1e-4f82-9525-b35b6bad6209.jpg?v=1765515124","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-price-of-pretty-alex-light-9780008716158","provider":"WR Book House","version":"1.0","type":"link"}