{"product_id":"the-pricing-and-revenue-management-irene-c-l-ng-9780415551953","title":"The Pricing and Revenue Management of Services: A Strategic Approach","description":"\u003cp\u003eIn a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Irene C. L. Ng\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0415551951\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780415551953\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Routledge\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/01\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 196\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.75lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 0.50d","brand":"Irene C. L. Ng","offers":[{"title":"Paperback","offer_id":48443465531647,"sku":"9780415551953","price":65.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_8c716b9d-e7f7-4897-9989-23b5ceefa68b.jpg?v=1777205712","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-pricing-and-revenue-management-irene-c-l-ng-9780415551953","provider":"WR Book House","version":"1.0","type":"link"}