{"product_id":"the-pricing-playbook-daniel-cross-9781804284780","title":"The Pricing Playbook: How to Charge What Your Work Is Actually Worth","description":"\u003cp\u003e\u003cstrong\u003eThe Pricing Playbook: How to Charge What Your Work Is Actually Worth\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003ePart of the Wealth Mechanics series by Daniel Cross, The Pricing Playbook skips the motivational advice and abstract theories of self-worth to deliver the pure, actionable mechanics of setting your rates. This tactical guide reveals that a price is not a measurement of your talent or hours, but a specific number you set using reliable mechanics inside a negotiation.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you are a freelancer quoting a new project, a consultant renewing a retainer, or a business owner updating a price list, this book provides the exact mathematical frameworks and scripts needed to confidently price your work.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInside this guide, you will learn to navigate the mechanics of pricing through: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eValue-Based Math: \u003c\/strong\u003e Break free from the income ceiling of hourly billing and learn to price the outcome your work creates for the client, explicitly separating the deliverable from the results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eThe Power of Anchoring: \u003c\/strong\u003e Master the mechanics of introducing the first number into a negotiation and defending it with specific, value-based justifications rather than round numbers or wide ranges.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTiered Pricing Structures: \u003c\/strong\u003e Stop offering a single take-it-or-leave-it number and build Good\/Better\/Best packages that capture budget-conscious clients while maximizing revenue from high-end buyers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eContract Protection: \u003c\/strong\u003e Use change orders, kill fees, and clear scope definitions in writing to protect your final invoice from scope creep and revision cycles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrategic Discounting: \u003c\/strong\u003e Learn the critical difference between discounting on purpose to secure better terms-like extended commitments or up-front payments-and discounting reflexively out of discomfort with silence.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEscaping Commodity Markets: \u003c\/strong\u003e Discover how to survive a race-to-the-bottom market by differentiating your offer and making your unique value visible before the price comparison even happens.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYour income responds to mechanics, not sentiment. The Pricing Playbook equips you with the exact tools, scripts, and pre-flight checklists to run your own numbers, negotiate effectively, and build a permanent path to charging what your work is actually worth.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Daniel Cross\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1804284785\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781804284780\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Readers First Publishing Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/30\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 154\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.83lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.44d","brand":"Daniel Cross","offers":[{"title":"Hardcover","offer_id":50780038103295,"sku":"9781804284780","price":32.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-pricing-playbook-daniel-cross-9781804284780","provider":"WR Book House","version":"1.0","type":"link"}