{"product_id":"the-pricing-puzzle-jan-y-yang-9783030507763","title":"The Pricing Puzzle: How to Understand and Create Impactful Pricing for Your Products","description":"\u003cp\u003eThe price of virtually any product or service can reveal intriguing stories. The author looks back at his own decade-long pricing journey and shares some of the most exciting and insightful pricing stories, allowing readers to see the world from a different angle. From pricing a chilled Coke in Tehran, to iPhone, to explaining the fall of MUJI, this book reveals the rationales behind and outcomes of various pricing strategies. The author also presents a number of stories from China, a \"price wonderland\" in which he, both as a consumer and a pricing consultant, has observed unconventional pricing practices rarely found elsewhere, such as the frequent use of negative prices among tech unicorns, i.e., sellers paying consumers to use their products. \u003c\/p\u003eStructured as a collection of short stories, the book offers a delightful and eye-opening reading experience for business owners, managers, and anyone interested in understanding what prices are, and how pricing works and interacts withus as customers.\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jan Y. Yang\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 3030507769\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9783030507763\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Springer\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/25\/2020\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 173\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.60lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.21h x 6.14w x 0.40d","brand":"Jan Y. Yang","offers":[{"title":"Paperback","offer_id":47419599618303,"sku":"9783030507763","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_0c002e74-5db7-4b8b-bd13-ea024eff6eab.jpg?v=1761512618","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-pricing-puzzle-jan-y-yang-9783030507763","provider":"WR Book House","version":"1.0","type":"link"}