{"product_id":"the-pricing-strategy-audit-kent-b-monroe-9781907766008","title":"The Pricing Strategy Audit","description":"\u003cp\u003eThis detailed self-assessment audit can be used: \u003c\/p\u003e\u003cp\u003e- to measure and improve the effectiveness of your present pricing strategy\u003c\/p\u003e\u003cp\u003e- or to create a sound pricing strategy where none exists.\u003c\/p\u003e\u003cp\u003eFirst, use the audit to understand the 5 factors to consider when setting prices - and how to balance them. Then get clear answers to questions like these: \u003c\/p\u003e\u003cp\u003e- Does your pricing strategy support broader corporate objectives?\u003c\/p\u003e\u003cp\u003e- Have you fully understood the influence of price on your customers?\u003c\/p\u003e\u003cp\u003e- Do you use price correctly as an indicator of product\/service quality?\u003c\/p\u003e\u003cp\u003e- Do you use reference prices and differential prices effectively?\u003c\/p\u003e\u003cp\u003e- How well do you use breakeven and profit analysis?\u003c\/p\u003e\u003cp\u003e- Do you use appropriate pricing strategies at different stages in the product\/service life cycle?\u003c\/p\u003e\u003cp\u003e- How do you use promotions and discounting?\u003c\/p\u003e\u003cp\u003e- Have you considered the legal issues? The audit doubles as a complete introduction to the whole question of how to set prices and calculate the consequences of your pricing decisions.\u003c\/p\u003e\u003cp\u003eThe audit's 7 steps are: \u003c\/p\u003e\u003cp\u003eStep 1: Assess the Consistency Between Corporate and Pricing Objectives\u003c\/p\u003e\u003cp\u003eStep 2: Assess the Relevant Economics for the Pricing Strategy\u003c\/p\u003e\u003cp\u003eStep 3: Determine How Your Buyers Perceive Prices\u003c\/p\u003e\u003cp\u003eStep 4: Determine the Relevant Costs for the Pricing Strategy\u003c\/p\u003e\u003cp\u003eStep 5: Determine the Characteristics of each Specific Price Decision\u003c\/p\u003e\u003cp\u003eStep 6: Integrate Specific Price Decisions into an Overall Pricing Strategy\u003c\/p\u003e\u003cp\u003eStep 7: Assess the Administrative Structure for Managing the Pricing Function.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Kent B. Monroe\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1907766006\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781907766008\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Triarchy Press Ltd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/20\/2010\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 124\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.70lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 11.69h x 8.27w x 0.26d","brand":"Kent B. Monroe","offers":[{"title":"Paperback","offer_id":46807023714559,"sku":"9781907766008","price":70.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_bbbd5afa-9488-43c4-8af1-72222745ccc6.jpg?v=1745378341","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-pricing-strategy-audit-kent-b-monroe-9781907766008","provider":"WR Book House","version":"1.0","type":"link"}