{"product_id":"the-principles-of-inbound-marketing-fabian-vartez-9798201388751","title":"The Principles of Inbound Marketing","description":"\u003cp\u003eHow many times have you shown interest in a product or service only to be hounded by every online platform you enter? I'm sure many.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThis doesn't just happen to you, and it happens to all of us. The first moment you show interest in some type of information, you enter an Inbound Marketing cycle.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eThe world has evolved. You have surely noticed that the traditional purchase forms are not the same as before. With just one click, you can access what you are looking at in front of a computer or smartphone.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eInbound Marketing has come to change the way of doing business because it generates content focused on the specific audience you want to attract.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eInbound Marketing, by definition, is a methodology designed by the American company HubSpot, who conceptualized the term as follows: \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\"It is a strategy that is based on attracting customers with useful, relevant content and adding value in each of the stages of the buyer's journey.\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Fabian Vartez\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798201388751\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Atelerix Creative Quill\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/14\/2022\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 70\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.15d","brand":"Fabian Vartez","offers":[{"title":"Paperback","offer_id":48241800249599,"sku":"9798201388751","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_47260cbf-2433-46b9-a8c1-a951a8af46a5.jpg?v=1772655955","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-principles-of-inbound-marketing-fabian-vartez-9798201388751","provider":"WR Book House","version":"1.0","type":"link"}