{"product_id":"the-problem-behind-the-problem-john-simmons-9798905499647","title":"The Problem Behind the Problem, How Great Sales Teams Build Trust, Gain Alignment and Forecast With Accuracy","description":"Reveal the Problem. Align the Team. Win with Precision.\u003cbr\u003e\u003cbr\u003eEvery stalled deal, every lost negotiation, every prospect who went silent - the answer wasn't in your pitch. It was in the question you never asked.\u003cbr\u003e\u003cbr\u003eThe best revenue producers in the world know something their competitors don't: what your buyer tells you first is rarely what's actually driving their decision. The real problem lives one level deeper - more urgent, more costly, and more invisible than anything that surfaced in the first conversation. The salesperson who finds it wins every time. The sales leader who teaches it builds a team that's nearly impossible to beat.\u003cbr\u003e\u003cbr\u003eThe Problem Behind the Problem introduces the PBP Method - a diagnostic framework built on precision, clarity, and a repeatable process. For individual contributors, it's the operating system for every conversation - revealing what your buyer hasn't said and aligning your solution to the outcome they're actually accountable for. For sales leaders, it's a coaching framework and common language that compounds across every rep, every quarter.\u003cbr\u003e\u003cbr\u003eThis isn't a book about closing harder. It's about selling smarter - with the discipline of a trusted advisor who earns the business because they understood the problem better than the buyer did.\u003cbr\u003e\u003cbr\u003eStop guessing. Start diagnosing. The answer is already in the room.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e John Simmons\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9798905499647\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Spines\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/19\/2026\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 254\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.12lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.69d","brand":"John Simmons","offers":[{"title":"Hardcover","offer_id":49174541402367,"sku":"9798905499647","price":24.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/www.whiterainbookhouse.com\/products\/the-problem-behind-the-problem-john-simmons-9798905499647","provider":"WR Book House","version":"1.0","type":"link"}