{"product_id":"the-product-managers-guide-to-w-brian-wanless-9781439245705","title":"The Product Manager's Guide to Pricing","description":"The Product Manager's Guide to Pricing focuses on pricing strategies and tactics for consumer products and services. It outlines the fundamentals of good pricing practices including Value Based Pricing, using price elasticity data, pricing research, how to develop a pricing strategy, promotional pricing, new product pricing, and global pricing. It provides actual examples of how companies have used effective pricing strategies to improve revenues and profits. It is designed for marketers and market researchers working with consumer products and services who want to get a better understanding of how to make more effective pricing decisions.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e W. Brian Wanless\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1439245703\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781439245705\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Booksurge Publishing\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/17\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 116\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.28lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.99h x 5.24w x 0.24d","brand":"W. Brian Wanless","offers":[{"title":"Paperback","offer_id":43935004033279,"sku":"9781439245705","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_018a6776-62e6-4849-a3cd-5aaab38d4418.jpg?v=1681417292","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-product-managers-guide-to-w-brian-wanless-9781439245705","provider":"WR Book House","version":"1.0","type":"link"}