{"product_id":"the-product-managers-survival-guide-steven-haines-9781260135237","title":"The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager","description":"\u003cb\u003eAdvance in your product management career and create innovative products that customers love! \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eRegardless of industry or sector, to compete in today's business world, product managers must understand how their customer's preferences change, how technology evolves, and how to anticipate what competitors might do. You need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of \u003ci\u003eThe Product Manager's Survival Guide\u003c\/i\u003e brings you fully up to date on what you need to succeed as a product manager. \u003cp\u003e\u003c\/p\u003eFor your professional future, you'll learn it's not the development technique that will help you get ahead, it's how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. As you continue your career journey, you'll be able to become a member of the exclusive product management professional community (for readers of this book) at www.sequentlearning.com\/community.\u003cbr\u003e\u003ci\u003eThe Product Manager's Survival Guide, Second Edition\u003c\/i\u003e features brand new material, including: \u003cp\u003e\u003c\/p\u003e- A product management acumen assessment (https: \/\/survey.sequentlearning.com\/s3\/PMAcumen)\u003cbr\u003e- Action planning ideas at the end of each chapter \u003cbr\u003e- Techniques to earn empowerment\u003cbr\u003e- Tools to develop product strategies and roadmaps\u003cbr\u003e- Methods to deploy and release products\u003cbr\u003e- Metrics to assess product performance \u003cp\u003e\u003c\/p\u003eSimple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Steven Haines\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 1260135233\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9781260135237\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Companies\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/01\/2019\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 1.20d","brand":"Steven Haines","offers":[{"title":"Hardcover","offer_id":43994049118463,"sku":"9781260135237","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_385322a0-8d62-456d-9878-231e6cbe44e4.jpg?v=1683327829","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-product-managers-survival-guide-steven-haines-9781260135237","provider":"WR Book House","version":"1.0","type":"link"}