{"product_id":"the-professionals-guide-to-financial-jay-nagdeman-9780470410790","title":"The Professional's Guide to Financial Services Marketing: Bite-Sized Insights for Creating Effective Approaches","description":"\u003ci\u003eThe Professional's Guide to Financial Services Marketing\u003c\/i\u003e is directed to any financial services professional-from individual representatives to executives of large financial services companies-who is looking for better ways to create the relevant marketplace differentiation and competitive advantage needed to increase productivity and profitability. The purpose of this book is not to provide a how-to manual, but rather to offer practical information, examples, and thought-provoking tips that provide ideas and insights that will enable financial services professionals to improve their own marketing approaches and achieve ambitious marketing goals. With examples drawn from basic marketing approaches and successful consumer marketing, this book provides a fresh perspective on a variety of marketing issues that can make a significant difference to corporate success.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Jay Nagdeman\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0470410795\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780470410790\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/27\/2009\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.03lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.02w x 1.01d","brand":"Jay Nagdeman","offers":[{"title":"Hardcover","offer_id":48064987529471,"sku":"9780470410790","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_3e69921a-040a-4778-b27c-1d541b41b985.jpg?v=1768672383","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-professionals-guide-to-financial-jay-nagdeman-9780470410790","provider":"WR Book House","version":"1.0","type":"link"}