{"product_id":"the-profit-impact-of-marketing-paul-w-farris-9780521840538","title":"The Profit Impact of Marketing Strategy Project","description":"Continuing developments in strategic thinking, econometric methods, technology and competition make it necessary to revisit the ideals and achievements of the Profit Impact of Marketing Strategy (PIMS) project to explore unresolved issues and discover new potential. This book assesses PIMS' contribution to research and practice. New ways of thinking about, and working with, the strategy are offered, and the effectiveness of the original project is explored.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul W. Farris\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0521840538\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780521840538\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Cambridge University Press\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/04\/2004\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 326\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.41lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 8.24w x 0.99d","brand":"Paul W. Farris","offers":[{"title":"Hardcover","offer_id":44410375635199,"sku":"9780521840538","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/files\/img_698254da-fbe0-45cf-9d84-5d86e4a1de33.jpg?v=1697536022","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-profit-impact-of-marketing-paul-w-farris-9780521840538","provider":"WR Book House","version":"1.0","type":"link"}