{"product_id":"the-profound-impact-of-product-paul-james-oconnor-9780999738108","title":"The Profound Impact of Product Line Strategy: Your Guide to Highly Productive Innovation and Product Management","description":"Is your product line faltering? Is your organization running as fast as it can without gaining on competition, growing the business, or increasing customer satisfaction? In \u003cb\u003eThe Profound Impact of Product Line Strategy\u003c\/b\u003e world-renowned expert, Paul O'Connor talks straight about how to turn poor product lines into great ones and start superb new product line strategies from scratch.\u003cbr\u003eAn innovation and product management consultant to some of the world's biggest and best companies, O'Connor lays out the essence of great product line strategies. And he shows how to carry them out expertly. Through description, cases, graphics, and dozens of practical examples, O'Connor shows how large organizations realize the enormous benefits of great product line strategies.\u003cul\u003e\n\u003cli\u003eHow to spot poor product line strategy and turn them around\u003c\/li\u003e\n\u003cli\u003eHow to increase a product line's contribution to business growth\u003c\/li\u003e\n\u003cli\u003eHow to measure and redirect product line strategy execution\u003c\/li\u003e\n\u003cli\u003eHow to use innovation to amplify a product line's impact\u003c\/li\u003e\n\u003cli\u003eHow to use roadmaps, metrics, and software solutions to boost a product line's performance\u003c\/li\u003e\n\u003c\/ul\u003eProduct lines are only as good as organizations make them. The easy-to-adapt framework laid out in \u003cb\u003eThe Profound Impact of Product Line Strategy\u003c\/b\u003e is a complete blueprint for getting the most from product lines. If you want to boost your product line's strategy and keep it on track, this book is for you.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAuthor:\u003c\/b\u003e Paul James O'Connor\u003cbr\u003e\u003cb\u003eISBN-10:\u003c\/b\u003e 0999738100\u003cbr\u003e\u003cb\u003eISBN-13:\u003c\/b\u003e 9780999738108\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Advantage Npd\u003cbr\u003e\u003cb\u003eLanguage:\u003c\/b\u003e English\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/23\/2018\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 404\u003cbr\u003e\u003cb\u003eFormat:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.19lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.83d","brand":"Paul James O'Connor","offers":[{"title":"Paperback","offer_id":43923874906367,"sku":"9780999738108","price":28.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/2982\/9887\/products\/img_6171928a-d71d-4b33-8fcc-093a282361c5.jpg?v=1681067200","url":"https:\/\/www.whiterainbookhouse.com\/products\/the-profound-impact-of-product-paul-james-oconnor-9780999738108","provider":"WR Book House","version":"1.0","type":"link"}